Amazon has announced that they will now be requiring sellers to provide a product’s country of origin (COO) starting next month. A move likely to do with the tensions we have been experiencing with certain imported goods coming from other countries and relations with said countries.
It doesn’t provide a complete answer to the product’s travels since it only involves the last “substantial transformation” of the product that has occurred. In other words, where the product (or the majority of the product) was assembled, but not necessarily where the individual parts that make up that product came from.
The main purpose of this is to allow them to easily prove where the goods are coming from, for the purposes of clearing customs, making overall logistics and delivery times much easier to provide.
This would also allow Amazon to share this information on a product’s page so that consumers can better understand what they are buying and where it is coming from. Given, Amazon has not yet announced if they will be using this information for this just yet. Therefore, there is a chance that this may never happen. For now, it’s just a hopeful wish as it would be nice to provide such information/education to the consumer.