Elon Musk announced that he had plans to rebrand Twitter to a simplified logo of “X” and the change has officially taken place. Heading over to the Twitter website reveals the X in place of the familiar blue bird. A change that can be seen throughout most of the website.
This is part of a push toward creating a new future for the company with a simplified brand that will represent a multifaceted service (and “everything app”). The new company will eventually become more than just a micro-blogging platform, eventually offering payment services and more.
— Elon Musk (@elonmusk) July 23, 2023
Clearly, the company hasn’t changed everything just yet. With little details still displaying the Twitter bird, like the top-right corner of the above embedded Tweet from Musk. That and the “favicon” located within browser tabs.
This is more than just a marketing stunt as the Twitter CEO seems to be quite serious about it. He mentioned that he wanted to bid goodbye to the logo as part of a planned transition to something new. The x.com domain name also points to Twitter now as well.
It will be interesting to see how this affects the social platform and how long it would take for the world to get used to the rebrand after Twitter has been such a recognized online entity over the years. It will also be interesting to know how this will affect the general terminologies behind posting a message (Tweet) on Twitter. If the bird goes away, what’s the purpose of even calling it Twitter at all? Of course, that will likely be next to go now that x.com is pointing to the website.
Earlier this year, Elon had already renamed Twitter’s parent company to X Corp to kick off the series of changes. So eventually, when it comes to accessing Twitter in the future, X will mark the spot.