Author: Ryan Sanders
In our recent blog post we spoke about Twitter’s recent inclusion into Bing’s search results, but we didn’t even cover half of it.
Not only will tweets from Twitter be displayed on Microsoft’s Bing in search results, but Google has also signed on to offer the same. Now both of the net’s currently most popular search engines will be serving tweets in their search results.
Google’s Marissa Mayer says, “We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.”
This is a big plus for Twitter (and as covered in the above mentioned post, can be a major benefit to you as well).
On top of this, Microsoft has also signed on to include Facebook updates as well. Those of you who are familiar with Facebook (which I assume most of you are), know that it has a similar feature to Twitter on it’s network which allows Facebook users to share current activities and information with each other.
There is pretty good chance to say that Google will probably do the same with Facebook in the near future.
All of which is great for getting up to the minute news and discussion when you use either of the two search engines (this means the same for both viewers and publishers).
Google also has plans for the near future that will involve integrating social media into it’s search results. Basically attempting to bridge the two worlds of search and social networks. This was originally announced by Google at the Web 2.0 Summit as a Google Labs project.