Walmart has been moving forward with its attempts to compete with Amazon Prime. It’s been a difficult path for the company as Amazon has had a head start and offers a vast list of features for its subscribing members (most of which it is able to offer in-house). However, Walmart has a few tricks up its sleeve. From in-home delivery benefits to partnering with third-party companies for similar perks.
In its latest move, the company teamed up with Paramount to offer Walmart+ subscribers access to Paramount+. This allows Walmart to compete with Amazon’s inclusion of its Amazon Prime Video to its Prime subscribed members.
This opens Walmart+ subscribers to a massive portfolio of digital streamed content, including the latest Star Trek series, Nickelodeon, CBS Sports, and more. All while keeping the price of the Walmart+ subscription the same. A clever move that should attract additional subscribers.
The only catch is that it is a Paramount+ Essential account, which features ad-supported access to Paramount+. So it will be a lot like Cable TV. If you already have a Paramount+ account and want to switch to the free Essential account, you have to cancel your current account and resign up using the instructions that Walmart provides its subscribers. There also doesn’t seem to be an option to pay the difference for a non-ad-supported variant. So if you want to skip the ads, you’re on your own as the account wouldn’t be associated with your Walmart+ subscription.
This partnership is currently being offered to all Walmart+ subscribers.