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Author: Michelle Megna (Internet News) It appears that search engine marketing is stabilizing after a series of increasing quarterly declines, according to a report out this week. The news comes at a time when marketers are trying to capitalize on the continued growth in performance-based advertising, or those in which advertisers only pay for measurable results. That trend has kept paid search among the few strong areas in online ads, since it’s purchased on a cost-per-click (CPC) basis. Spending on SEM quarter-over-quarter from Q1 to Q2 is down 3 percent, indicating stabilization, given the expected seasonal impact, according to SEM…

Author: Sean Michael Kerner (Internet News) One of the most talked about aspects of the emerging HTML 5 specification is the new video tag. Several browsers including Google Chrome, Apple Safari and Mozilla Firefox support HTML 5 video already, though to date Microsoft’s Internet Explorer (IE) does not. The HTML 5 video tag removes the need for a browser to embed a separate video player (like Flash) and enables the Web page to control the player. One of the big sticking points for the HTML 5 video specification revolves around the issue of which (if any) codec (define) to include…

Author: Sean Michael Kerner (Internet News) PHP 5.3 could be out as soon as Tuesday June 30th. The new open source language release is a big deal for a lot of reasons, not the least of which is the fact that by my count this is the first major update to PHP since 2006 and the PHP 5.2 release. PHP 5.3 is also interesting in that it includes at least one key feature that was originally intended for PHP 6 (whenever — if ever — that release will be out). Zeev Suraski, co-founder and CTO at commercial PHP vendor Zend…

Author: Alex Goldman (Internet News) NEW YORK — Corporations building the next generation of user experience will have four attributes, and companies will need five skills to meet the challenge, according to Moira Dorsey, Forrester Research vice president and research director, who spoke at Forrester’s Customer Experience Forum 2009. She said that the ideal Web experience of the future will be Customized, Aggregated, Relevant and Social (with the acronym “CARS” as a mnemonic). She pointed to several services that take advantage of social networking and aggregation to deliver customized and relevant data to users. Many mobile applications fit the bill…

Source: Yahoo! Tech NEW YORK (Reuters) -The Internet is by far the most popular source of information and the preferred choice for news ahead of television, newspapers and radio, according to a new poll in the United States. But just a small fraction of U.S. adults considered social websites such as Facebook and MySpace as a good source of news and even fewer would opt for Twitter. More than half of the people questioned in the Zogby Interactive survey said they would select the Internet if they had to choose only one source of news, followed by 21 percent for…

Source: Internet News Two thirds of businesses are unaware they will be able to use their own name in place of domain extensions such as .com, .org, or .net when Internet domains are liberalized next year, according to a survey. The change would let the likes of Nike (NYSE: NKE) or Microsoft (NASDAQ: MSFT) control their own domain and better exploit their brands, and also counter cyber-squatters who use variations of brands on the 280 or so existing domain extensions. “If you have ‘.nike’, for example, you can create real and specific branded Web sites, like ‘running.nike’ or ‘runlondon.nike’,” Joe…

Author: Paul Krill (Yahoo) In a mock debate focused on the rich Internet application development realm, AJAX was pitted against Sun Microsystems’ JavaFX Friday, with proponents for both technologies pointing up their entrant’s high points and the low points of their rival. A session at the JavaOne conference in San Francisco had the co-founders of the Ajaxian web site for AJAX technologies squaring off, with Ben Galbraith playing the part of the JavaFX advocate and Dion Almaer serving as AJAX’s proponent. Both serve as co-directors of developer tools at Mozilla. While Galbraith and Almaer are obviously geared toward AJAX, Galbraith said he also has experience…

Source: Mark Long (Yahoo! Tech) Internet advertising revenue in the U.S. dropped five percent to $5.5 billion during the first quarter, reports PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB). However, several researchers covering the U.S. advertising market say Internet ad spending has been performing remarkably well in a challenging economic environment, even as the ad revenues generated by conventional print publications have crashed and burned. “Current economic conditions are clearly challenging,” said PricewaterhouseCoopers partner David Silverman. “Nonetheless, interactive media continues to consume a larger piece of the overall advertising pie.” Healthy By Comparison A new report from Nielsen quantifies just…

Author: Jeremy Kirk (CIO) An Atlanta security company has come up with a technology it says can block automated programs responsible for perpetuating nuisances such as spam, fake e-mail registrations and click fraud. The software, HumanPresent, essentially ferrets out, for example, whether a human is filling out a Web-based form and stopping those actions that appear to come from automated programs, said Sanjay Sehgal, CEO of Pramana. Next month, Pramana expects to fully launch both a SaaS (software-as-a-service) offering and an appliance that monitor Web applications for intrusions by bots, Sehgal said. Pramana’s software can be applied to Web-based forms,…

Author: Sean Michael Kerner (Internet News) Version 3.0 of the open source Spring Java framework is nearing completion and is set to offer Java developers new capabilities to rapidly develop applications. SpringSource CEO Rod Johnson will detail the new capabilities of Spring 3.0 during the JavaOne conference this week in San Francisco. Spring is a popular open source Java framework with more than 8 million downloads, according to Johnson. Spring 3.0 will add a new expression language and project Roo for rapid code generation, and it will also boost support for annotations and REST. The new Spring 3.0 release, which…

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