Boost Mobile, a company by Dish Network that was acquired during the T-Mobile/Sprint merger, has been continuing to grow as the company says it now reaches 70% of America with its 5G coverage. A milestone that not only gives it bragging rights but also changes the way Dish Network sees itself as a company.
This 70% focuses on its internal in-house network, and not the portion that piggybacks off of networks like AT&T. Showing that it is investing a lot to build its network out so that it can properly compete with some of the other companies (such as AT&T, T-Mobile, and Verizon). It looks to expand even further by the end of 2024.
Dish Network is now redefining its approach as a company as it moves away from calling itself a TV provider and towards its new life as an internet and cellular provider instead. This is part of a global push by cable and satellite companies as the demand for TV subscriptions continues to dwindle as customers jump ship for (more affordable) streaming alternatives.
Until its network can properly expand completely across the country, it will continue to make use of partner networks to prevent service disruptions. Once it has achieved a complete rollout, it will likely cut ties with some of the other networks so that it can focus its resources on itself and increase overall profit margins. This will also give it full control over features and enhancements as it moves forward.
This makes for a bold and dedicated move as Dish continues to establish itself as a modern company, preventing it from fading away as technology and spending habits evolve. This could also help to promote new competitive patterns within the wireless industry by adding additional top-level brands to a list that has been shrinking over the years due to mergers.
