LG has been making a lot of waves via its R&D within the world of displays. From rolling TVs that hide away in a low-profile box to giant screens so thin yet so vivid and detailed that can be hung anywhere like a poster on a wall. This has led to some interesting CES shows for LG these last few years.
However, this year at CES 2021, LG has taken things much further with its virtual tour with TVs that roll out of the foot of your bed to TVs that can move around the wall as if they were part of an attraction at Disney World. They weren’t kidding when they told us last year that the LG Rollable TV was just a single demonstration of what the technology could be used for.
A Rail and Pivot OLED can slide onto the scene across a rail and then pivot between landscape and portrait mode. Clearly, mostly for commercial applications but it is one way LG is demonstrating how TVs can be integrated this year at CES.
Then you have a TV that slides down into the foot of the bed when not in use. The ability to switch between transparent or have a rear panel slide up behind it to give it a full image. Built-in speakers and everything, just in case you really want to fully immerse yourself in your content before bed (although, that isn’t always recommended if you’re looking for a good night’s sleep).
Touchscreens are built into walls, built into desks, and other surfaces. Bendable OLED TVs, screens with audio that came from the screen itself, sliding hideaway screens for vehicles, and more. This would have made for such a wonderful experience if CES actually have a physical presence this year.
The end message that LG is trying to deliver this round was that its OLED technologies can be built into just about anything. This includes the possibility of motion, flexing, transparency, product and building integration, vehicles, of any size or shape, and more. Sounding like a very multi-goal-driven year for the company.
Want to see for yourself? You can virtually waddle right into the LG Display Virtual Showroom here.
