Microsoft has announced that the release of Windows 10 will be in waves as they prepare themselves for the massive crowd of customers looking to download the new operating system. The number of users who took part in the Windows Insider and developer preview of Windows 10 is in the millions, and Microsoft plans to focus on them first, starting on day one (July 29th). These beta testers will have first access to the operating system as a thank you from Microsoft for contributing in its testing and development.
From that point forward, Microsoft will deliver the OS to Windows 7 and 8 users who have reserved copies via the Windows icon in their notification tray. Just like they did with the notification itself, it will be in waves as to not launch it to everyone at once, which could cause network instability and other possible troubles.
Companies and other entities that have to pay for regular or volume licensing will begin getting their copies starting August 1st.
The number of expected downloads is extreme as Microsoft expects millions of downloads to occur within the first week or two alone. This is due allowing users the ability to upgrade for free, instead of having to pay for the upgrade like they have always done in the past. A very smooth move by Microsoft as they attempt to drive the public away from outdated OS environments.