Pandora has been a little bit of a roller coaster as of late with all of the rumors going around about SiriusXM being interested in buying them. It was said that SiriusXM had put an offer out onto the table of $15 per share while Pandora’s stock value was around 80% of that. However, since then, SiriusXM CFO David Frear recently announced at the Citi 2017 conference in Las Vegas, that this rumor was not true. This caused Pandora’s stock to drop more than 5% as investors didn’t take the news lightly.
Some say they could be putting a tight lid on things and simply just don’t want the public to know much about anything for the moment. Others lean towards this being an opportunity to make Pandora a more affordable target to pick out. In the end, however, rumors are rumors and Mr. Frear (for now) has made it clear that SiriusXM has no interest in the company.
Meanwhile, some users have noticed that commercials have been a little more frequent on Pandora free accounts as of late, possibly as a further attempt to entice users to subscribe to Pandora One. There is no telling how this may affect their bottom market, but it does seem that Pandora is attempting to increase their ad-share profits.
Pandora is also in the process of leaning towards rolling out an on-demand product to compete with companies like Apple Music, Groove, and Amazon. Another mention by SiriusXM’s CFO as something they have doubts over, strategy-wise. However, depending on the price of things, this may be what Pandora needs to climb to the next step.