It looks like Ring is getting ready to roll out some price hikes that will increase the cost of its basic plan by 33%. Moving the price from $30 a year to $39.99, making for one of the first price increases the company has ever rolled out.
This means it will average at around $3.33 a month instead of $2.50 when paid annually (monthly payment plans would increase from $3 to $3.99). The new change in price will become effective on July 1st if users continue their subscriptions.
Just like everything and everyone else in life, Ring wants a little more of your money. Adding to the current inflation of everything in our daily lives. Thankfully, it does (and will continue to) come with some new enhancements that the company is working on.
For example, the company is extending video storage from 60 days to 180 days. Users will also be able to bulk-download up to 50 videos at a time (in case you’ve ever considered doing that). Additional features will roll out later in the year, such as package alerts, additional smart alerts (for cars, animals, and more), sound detection, and custom alerts that trigger based on selected events. Additional information and a comparison can be seen in the following chart that Ring provided.
As for if the rate change is worth it or not, this will depend on each user and how much the system has proved to be effective thus far (for them). Hopefully, this won’t become a normal thing in the future for the company since there are companies that already offer cheaper plans or even free plans. Up until now, Ring has been one of the most affordable options that offer an extensive selection of products (such as the Ring Doorbells).
This price change does not affect the current pricing of the Ring Protect Plus and Pro plans (yet).