In another episode of all good things eventually coming to an end, you find another powerful feature that is leaving a product (or in this case, products). This time coming from Samsung, surprisingly. Although it may not be the fault of the company’s decision.
Samsung has announced that it will be dropping support for Google Assistant within all of its smart TVs. Removing the function completely as the company moves on to focus its attention on other things. Samsung states that this is due to a change within Google’s policies and that users should redirect their attention toward alternative digital assistants (like Amazon Alexa, or Samsung’s own Bixby).
Affected models include all smart models dating back to 2020 and proves to be a significant shift that carries a certain impact on Google Assistant and its relationship with other parties. Samsung hasn’t mentioned what policy changes exactly have led to this decision, but it is a notable move coming from a company that is pushing co-existance between ecosystems through technologies like Matter. For it to drop Google Assistant, it is definitely sending a message.
Google Assistant is set to experience various transitions in the near future as Google prepares to merge the digital assistant with its Google Bard AI (possibly soon to be called Gemini). This may be complicating compatibility with third-party devices when it comes to both support the technology in general as well as user privacy policies (due to the amount of information AI processes and wants to have access to).