A few months ago, Sennheiser made the surprising news that it was looking to let go of its consumer division by looking for a buyer. Someone who will pick up the torch and carry it forward without them. Despite how well Sennheiser has done with their consumer products, they still haven’t been able to keep that part of the company above water long enough to be competitive with everything else that’s out there (quite possibly, brands like Bose and Beats may simply have better marketing departments). From layoffs to loss, Sennheiser decided it was time to focus on other objectives.
Fast-forward to now, Sennheiser has found what they were looking for. A Swiss-based company called “Sonova” has taken to the call and will be taking on the consumer division. Officially announced here by Sennheiser yesterday, Sonova will be fully acquiring the consumer division, which includes both headphones, earbuds, and soundbars.
Sonova has been known for hearing aids and cochlear implants, thus this will be a huge boost to the company’s lineup and a completely new direction for it to take within the consumer market moving forward.
This will be a partnership, meaning Sennheiser will still be a part of the branding behind the products while Sonova takes on the efforts behind design and manufacturing. Combining the technologies of the two companies together moving forward to create new and exciting products down the road.