UGREEN used IFA 2026 to do something it’s never really done before: launch a full smart home ecosystem instead of just another charger or NAS box. The centerpiece of that push is HomeAgent, a local-first platform meant to handle AI processing, storage, security, and device control all in one place, tying together cameras, speakers, and Matter-compatible gear from other brands. But the part actually turning heads is the flagship model sitting at the top of that lineup: the MasterAgent MA100, and its massive $19,999 price tag (MSRP).
To be fair, that number isn’t random padding, it’s backed by some legitimately serious hardware. The MA100 is built around Nvidia’s Jetson Thor T5000, the same class of chip Nvidia’s been pushing for robotics and edge AI, rated for up to 2,070 TFLOPS. Pair that with 128GB of LPDDR5X RAM and a 256GB NVMe SSD, and you’re looking at something closer to a dedicated local AI workstation than a smart home hub.
UGREEN’s pitching it for the kind of household (or business) that wants heavier local AI workloads, richer context understanding, and more complex automations than a typical smart hub could ever handle, all without sending a shred of that data to the cloud.
And that’s really the throughline across the whole announcement: everything processes locally. No cloud dependency, no ongoing cloud storage fees, and (in theory) better privacy since your camera feeds and voice commands aren’t leaving the house. The company is also rolling out two more approachable HomeAgent models, the HA100 and HA100 Pro, priced between roughly $1,800 and $6,000, which is still not cheap, but at least in the realm of “enthusiast home server” money rather than “small business capital expense.”
The rest of the ecosystem rounds out with a Uliya voice assistant speaker, a digital photo frame called UGREEN Gallery that pulls from HomeAgent to auto-generate memory collages, and a batch of SynCare security cameras, all tied together over Matter so that it’s not a completely closed-off UGREEN-only setup.
The MA100 isn’t really a product for the average smart home shopper, and UGREEN isn’t pretending otherwise. It’s a flex — a way of saying “we can build the high end of this too” while the HA100 line does the actual heavy lifting for regular households. Whether local AI processing at this scale ends up being something people actually want in their homes, versus something that sounds cool in a press release, is the part that’s still genuinely up in the air. Early units are reportedly launching through Kickstarter before wider availability hits the market, so we’ll see how many people are actually willing to crowdfund their way into a five-figure smart home brain. The price tag is also much more appealing within the early bird window.
