Charmin is the next company to embrace the new ChatGPT AI as a means to not only better the use of its toilet paper products but to also increase consumer experience through features like usage tips and automatic re-orders. Adding one more company to the mix that is willing to jump on the AI bandwagon.
By integrating small Wi-Fi-enabled sensors into the cardboard rolls in the center, Charmin is able to analyze how consumers use its products. By doing this, it can learn to adapt and improve based on user needs through time. Now only that, but it can provide valuable feedback to the user through the new Charmin app (coming soon).
Through the use of the coming app, the company will be able to advise consumers when their in-use rolls are running low. Reminding them to swap them out or have one on standby so there won’t be any unexpected outages while you are using the facilities. Not only that, but it can track the size of the roll to the exact millimeter, which allows it to further its advice and the collected data (for various needs).
One of these is the ability to advise users through various tips and tricks. To possibly use less toilet paper if excessive waste is detected. Providing new techniques that can enhance the outcome while using fewer sheets with each wipe.
Not only can it detect when you are running low, but the app can automatically order new toilet paper ahead of time so that it arrives at your door before your last roll runs out. This is thanks to a partnership with Amazon for its ordering needs. Although users must have an Amazon account with an active Amazon Prime subscription linked to the app in order to make use of this feature.
It will also only work for those in mid to large towns and will not be recommended for rural areas. The Wi-Fi sensor inside uses a unique low-energy Wi-Fi connection that makes use of Amazon’s Sidewalk shared network. Made possible through connected Ring devices around the neighborhood, it is able to bring free and automated Wi-Fi to these sensors so that the user doesn’t have to connect as each roll rolls out. However, this network depends upon having multiple homes nearby to create this mesh network. So those living in rural areas likely won’t see any data/connection from their rolls.
So usage tips, waste avoidance, run-out detection, automated re-order, and more. All of these benefits are built into a simple roll of toilet paper. The company is calling the new tech “Charmin GPT” due to its partnership with OpenAI’s popular large-language model AI, and it will be built into both the Ultra Strong and Ultra Soft product lines, with additional lines coming later.
What do you think about Charmin analyzing how you use your toilet paper at home? Tracking everything you do on the toilet? Ordering more for you as needed? Obviously this is an April Fools joke and none of this is real? Feel free to share your thoughts in the comments below!
As long as it doesn’t have any cameras. That would be creepy. Really really creepy. Unless I can profit from that. Then maybe not as creepy (for me).
lol Charlie, squirt that pooper!
It’s suggestions would simply say ‘whoa whoa whoa maybe you should buy a bidet!!’
For a moment there you got me good. I was starting to believe it until I couldn’t accept it anymore. Maybe it’s the logo. The logo was a little too good.