In a slightly unusual manner, Roku decided that it was going to pressure its users into agreeing to its new terms. It did this by locking users out of their devices until they agreed. Rendering their devices useless in the meantime.
The new terms surround the company’s “Dispute Resolution Terms” and you can bet what they included. Companies try doing this all the time with new employees, forcing them to sign documents that hold small print that says they are unable to sue the company for any reason and have to use an agreed upon arbitration process instead, for any disputes they may have with the company.
This is exactly what Roku is imposing on its users, who have no choice but to accept. Else they will have to toss out that nice new TV of theirs (or Roku box, depending on the device the user owns). They weren’t given much of a heads up about the new rollout of terms and the related terms pretty much release Roku from any and all legal liability unless Roku’s own lawyers agree that liability exists. A totalitarian corporate approach, if you ask me.
The notice users are met with reads: “We’ve made an important update. We’ve updated our Dispute Resolution Terms. Select ‘Agree’ to agree to these updated Terms and to continue enjoying our products and services. Press * to view these updater Terms.”
It then has a giant button that says “Agree” and nothing else to choose from. Pressuring the user into their terms if they want to access the device. There is no use of words suggesting that there are alternative choices to pick from. Of course, if you read the small print, you are welcome to reach out to Roku directly by sending a letter (via postal mail) to the company’s assigned legal team.
Sounds like something out of a movie like Bladerunner. Hopefully, this isn’t the future we are headed toward. Where companies are immune to any and all legal liability and have far too much power and control over people.
Personally, I took my Roku box and put my drill through it and tossed it in the garbage. I then ordered a Fire TV stick via Amazon, which will take its place as of tomorrow when it arrives. Don’t quite feel the need to give my business and attention to companies that want immunity from their actions and total ungoverned power over its users.
Roku’s general terms can be found here and their Dispute Resolution Terms here. I would make sure to read them completely before ever buying into any the company’s products and services, now or in the future.
